Cyrus Mavalwala, MC, Founding Partner, Advantiscomm

After leading teams at global agencies, Cyrus founded Advantis Communications, a digital PR and content marketing agency that delivers measurable value by integrating traditional, video and social strategies. He also co-founded Act Like An Agency to train communicators on how to evolve from tacticians to strategists within their organization. At the University of Toronto School for Continuing Studies, Cyrus develops curriculum and teaches social media strategy and communications management.

An active volunteer with the International Association of Business Communicators, Cyrus has sat on the board of the Toronto Chapter, been a committee member at the international level and currently sits on the Canada East Region board. He judges awards including participating on the OVATIONS, Silver Leaf and Gold Quill Blue Ribbon Panels in Toronto and San Francisco. Cyrus has received awards at the local, national and international level related to public relations, video production, business and internal communication.



Harness the Five Critical Components that Drive Social Media Success for Every Organization

There are five critical components at the heart of every team’s social media success. How do we know? We’ve conducted social media audits for associations, not-for-profits, corporations and government departments across North America. This session explores the Social Media Success Framework which was developed based on insight gleaned from data collected during consulting and audit engagements.

What are these essential elements and the accompanying strategies and tactics that you can implement immediately? Learn from the research and from an IABC Canada Master Communicator. Fuel up with key digital strategies and tactics at this high-octane session and become an innovator who makes an impact in your organization.