Jefferson Darrell, Founder, Breakfast Culture

Jefferson Darrell is an accomplished marketing communications and change management professional with more than 15 years of brand strategy expertise, generating earned and owned media using traditional and digital channels.

In the DEI (diversity, equity, inclusion) space, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and represented them on the DEI Committee with the Canadian Association of Science Centres. He was instrumental in organizing the Centre’s involvement in the world’s first Pride in STEM Day. Jefferson’s change management project with the Black Coalition for AIDS Prevention resulted in increased revenue opportunities for the nonprofit by diversifying the organization’s development committee.

 

SESSION:

Mapping the Inclusion Continuum

Diversity and inclusion is not just a “nice-to-have” but a must-have if an organization is to enjoy the highest standard of recruitment, performance and retention for viable, sustainable growth. BREAKFAST CULTURE’s Diversity and Inclusion Audit is a comprehensive measurement and analysis process to understand where your organization lies and how to move it along the DEI (Diversity, Equity & Inclusion) Continuum*.

This is one of the first steps towards cultivating a diverse, inclusive and equitable workplace culture. In this session you will learn about the DEI Continuum* and how Breakfast Culture uses current tools, including leading edge Employee Engagement Enterprise software and/or Global Diversity & Inclusion Benchmarks (GDIB) to analyze where your organization currently resides on the DEI Continuum*.

*The Human Equity Advantage: Beyond Diversity to Talent Optimization, Wilson 2013