John Larsen, ABC, MC, Executive Vice President, Edelman Canada

John Larsen has been in PR for 30 years; 20 of that in consulting.  He has held executive positions with three international agencies, and owned a firm specializing in crisis communications.  He is Executive Vice-President of Edelman Canada, a recipient of the IABC Master Communicator designation, and is accredited through the Institute of Corporate Directors.

 

SESSION:

Strategies Trends and Tactics

Pivot, new normal and challenging times have now become part of our daily messaging. We have moved from reacting to a pandemic to living with it. In this panel, hear from communications firms on the strategies, trends and tactics that are crucial now as businesses move forward.