John Larsen, ABC, MC, Executive Vice President, Edelman Canada
John Larsen has been in PR for 30 years; 20 of that in consulting. He has held executive positions with three international agencies, and owned a firm specializing in crisis communications. He is Executive Vice-President of Edelman Canada, a recipient of the IABC Master Communicator designation, and is accredited through the Institute of Corporate Directors.
Pivot, new normal and challenging times have now become part of our daily messaging. We have moved from reacting to a pandemic to living with it. In this panel, hear from communications firms on the strategies, trends and tactics that are crucial now as businesses move forward.