Rohini Mukherji, Vice President, Integrated Communications, APEX PR (Toronto)
Rohini has been lucky enough to work on both the B2C and B2B sides of the business, across sectors including insurance, banking, air transportation, fitness and food & beverage. Her instinct to nerd out on the industries in which her clients operate has served her well in building integrated programming that is just as successful as it is fun to execute as a team!
Pivot, new normal and challenging times have now become part of our daily messaging. We have moved from reacting to a pandemic to living with it. In this panel, hear from communications firms on the strategies, trends and tactics that are crucial now as businesses move forward.