MARKETING WORKSHOPS

APRIL 12, 2021

All times are listed in Eastern.

10:00 a.m. – 12:30 p.m.
Doug Lacombe, President, Communicatto Inc.

Do you have a love/hate relationship with your website? Do you grit your teeth every time you go to edit a page or a post? Is your boss on your case about a lack of traffic?

Fear not, gentle reader! This info-packed workshop will give you practical tips and tricks on how to “soup up” your website and get the most ROI possible from your virtual HQ.

You will learn:
1. How bad does your site suck? Does it matter?
2. How to patch up your old rusty site while you wait for budget or permission
3. How to plan and manage your new website build once the boss loosens the purse strings
4. How to speed up a creaky old site
5. How to make Google see and like you for who you really are
6. Traffic building 101 – without an audience you’re talking to yourself
7. That rotting smell? That’s your content getting old. Freshen it up with these easy techniques!
8. Conversion rate optimization – lay your traps, check your line
9. Experiment, measure, fix, repeat
10. Let the robots put you out of (some of this onerous) work – apply AI and save actual intelligence for strategic thinking

1:00 – 3:00 p.m.

Almira Bardai, Communications Leader, Almira Bardai Consulting Services

 

Delve into deep insights and resources to successfully create and execute integrated campaigns!

What you can expect to get out of this session:

  1. Development of integrated campaigns, including media relations hooks for earned media; social media content; influencer campaigns
  2. Identifying/tailored stories for all paid media outlets – listicles, etc.
  3. Social media strategy and elements
  4. Content strategy & creation
  5. Cross-functionality of content (key messages/Top 5 content for media interviews can be used as social media posts)
  6. Influencers – working with them, key insights, free and paid partnerships, events, using influencers post-COVID, measurement, etc.

COMMUNICATION WORKSHOPS

APRIL 15, 2021

All times are listed in Eastern.

10:00 a.m. – 12:30 p.m.

Brennen Schmidt, Cyber Security Author

 

Karen Smith, C.Dir.
Chief Executive Officer, Better Business Bureau of Saskatchewan Inc.

 

 

Jo-Anne Yau, LLM, Robertston LLP

 

In this workshop communications and PR professionals can get a broader understanding of cyber security and tackle a security breach case study.

Speakers will share their expertise about legalities, scams and protection options before participants break into teams to practice managing a security crisis with communications strategy.

Learn about:
• security protocols you can apply to your own business and suggestions you can make to your clients;
• modern cyber security challenges;
• new trends, issues and information to bring back to their workplace for discussion;
• cyber security gap identification skills; and
• legal considerations

1:00 – 3:30 p.m.

Cynthia Lockrey, Lockrey Communications

 

A communications audit is used to take the pulse of an organization’s formal and informal communications processes, while measuring their effectiveness and identifying gaps. In this workshop we will look at the steps to prepare for an audit, the various audit tools available and how to create an audit report that will be read. You will leave this interactive workshop feeling better prepared and more confident so you can figure out what is working, what’s not working and where you can make meaningful improvements to communications processes in your organization.

In this session you will learn how to:

– structure your audit based on scope, audience and outcomes

– identify the engagement tools best suited to your target audience

– develop questions for surveys, interviews and focus group

– ensure your audit report is a living document vs a one-time project